The pleasure of knocking back Bourbon lies in the plain [sic; plane? -psl] of the aesthetic but at an opposite pole from connoisseurship. My preference for the former is or is not deplorable depending on one's value system--that is to say, how one balances out the Epicurean virtues of cultivating one's sensory end organs with the greatest discrimination and at least cost to one's health, against the virtue of evocation of time and memory and of the recovery of self and the past from the fogged-in disoriented Western world. In Kierkegaardian terms, the use of Bourbon to such an end is a kind of aestheticized religious mode of existence, whereas connoisseurship, the discriminating but single-minded stimulation of sensory end organs, is the aesthetic of damnation.Read the full essay HERE >>
Walker Percy, "Bourbon" (1975), from Signposts in a Strange Land: Essays(Picador, 2000).
[Hat tip to CB]