Reframing the marriage debate is necessary in order to communicate to a brainwashed culture and salvage what we can. Brian Brown offers a helpful discussion in "Now That We're All Haters" (The Witherspoon Institute, August 19, 2013), focusing on the rolls played by emotion, narratives, stories, metaphors, and memes in the debate. Quite good.
The piece plays off an article by Nathan Hitchen, "You've Been Framed: A New Primer for the Marriage Debate" (John Jay Institute)
[Hat tip to Fr. Dan Jones]