In any case, a very good friend of mine from the West Coast, eager to assure me that the industry which provoked Waugh's satirical novel, is still very much alive and running full bore in the self-congratulatory post-Christian ethos of Seattle, Washington, sent me, by way of proof, a PDF file of the following ad from Dignity Seattle, complete with the obligatory pilates ad above it.
Note the words:
"The most memorable memorials are the ones we plan ourselves. After all, who knows you better than you?
"That's why it's a good idea to plan ahead. Our free booklet will get you started. Then let the members of the Dignity Memorial network do what we're known for -- create a final send off that's truly a reflection of you. It's your life's celebration. We'll make sure it has some."
Evelyn Waugh himself could not have penned a better caricature than the industry has penned for itself.
[Hat tip to K.K.]