Brand integrity: the Church in the age of flicks and tweets

Our underground correspondent in an Atlantic seaboard city that knows how to keep its secrets, Guy Noir - Private Eye, writes:

You simply cannot make this stuff up.

Michael Eisner, years ago while at Disney, talked about protecting brand integrity.

In retrospect that seems laughable, but the Popes might want to consider the same...

• Dave McNary, "Pope Francis to Make Acting Debut in ‘Beyond the Sun’" (Variety, February 1, 2016): "Pope Francis will play himself in the new religious movie “Beyond the Sun,” marking his acting debut and the first time that a pope has appeared in a feature film."
  
  
• "The IMMENSE dangers of Express-Canonization" (Rorate Caeli, February 15, 2016), a retweet of "Pope John Paul II letters reveal an 'intense' friendship with a married woman" (BBC, February 2016)