Teletubbies for Christ?

The following occurred during the "Solemn Novena" in preparation for the feast day of Our Lady of Aparecida in Brazil, at the entry of the Bible at the Basilica of her National Shrine, the largest Basilica dedicated to the Blessed Virgin in the entire world.

Tell me: what do you think the planners were thinking? Was this a serious attempt at implementing the Holy Father's call for a New Evangelization? Mere entertainment? An intentional vulgarization of liturgy? An attempt to elevate the pedestrian into the rarefied stratospheric aether of the sublime? What?

[Hat tip to Rorate Caeli]